Designed Caspy’s pre-launch SaaS marketing site from scratch. Defined positioning, benchmarked competitors, built interface and wireframes, explored brand directions, and created a scalable, responsive component system.

Led multi-surface design for FAB across marketing web, internal portals, Arabic mobile, and a unified design system. Focused on ecosystem-level consistency and scalable UI foundations across platforms.

Redesigned Vuse’s GCC website and newsletters, translating a bold global brand into culturally adaptive, modular digital experiences across shopping flows, subscription pages, and high-frequency campaign launches.