Overview

Caspy is a pre-launch SaaS platform for digital product sellers on Etsy, Shopify, and WooCommerce. Designed as an integrated alternative to tools like Canva and Corjl, it aims to streamline design, customization, and e-commerce delivery in one ecosystem.

I was brought in to design the marketing website from scratch.

Context

Caspy was founded by a former Etsy seller who experienced friction across fragmented design tools, and a developer building the product.

There was:

• No website

• No visual system

• No structured messaging hierarchy

The goal was to create a credible, scalable SaaS presence ahead of launch.

My Role

• Benchmarked competitor marketing websites (Corjl, Templett, JetTemplate, Canva)

• Identified patterns that resonated and gaps Caspy could differentiate on

• Defined information architecture and conversion flow

• Designed phase 1 (single-page pre-launch site)

• Designed phase 2 (multi-page scalable structure)

• Explored 3 brand color directions aligned to positioning

• Developed wireframes and high-fidelity responsive designs

• Built a modular component system for future expansion

• Iterated extensively on visual language to refine tone and maturity